CASE STUDY: ALLDORM
AllDorm Inc. ( www.alldorm.com ) was founded in 2000 by four college students enrolled at Santa Clara University. Their mission: provide an efficient resource for students to acquire everything necessary for dorm living. Since then, AllDorm has exceeded expectations, achieved profitability and attracted national attention as the comprehensive online destination for dorm-related products and services.
What Did AllDorm Need?
Our goal is to create customer-evangelism at AllDorm. Achieving this means putting the customer in the driver’s seat, letting them steer the business. Short of interviewing every single one, it becomes a serious problem staying on top of the ever changing wants and needs of our users. That is why we DO interview every single one, just not in the ordinary sense of the word. Technology has evolved to the point where we can ask all the questions silently, and by doing what they do every single day, browsing, searching, buying or leaving, each user is yelling back the answers.
The ecommStats Web Analytics Solution
ecommStats provides the technology platform to both ask the questions, and collect the answers from our customers. Using the advanced analytics and campaign management modules, the amount of usable information fed back to our marketers is unparalleled, leading to marketing plans and site redesigns that are almost 100% driven by the customer.
Benefits of Using ecommStats
By using the ecommStats platform, our team is able to focus on what is most important: putting the customer in the driver’s seat by analyzing and using customer input to develop our web strategy and marketing plans, rather than worrying about the technical details or processes involved with collecting the data.
Final Words
When it comes to analytics software, ecommStats shines. Not only is the program phenomenally written, but every new release adds and improves upon the software. ecommStats takes its own medicine, driving each new release by customer demand. One might say that we are evangelists of ecommStats!
