CASE STUDY: FASCINATIONS
Fascinations ( www.fascinations.net ) is a premier specialty retailer of lingerie, bath and body products, romance essentials and adult media. The company's network consists of several “Sensual Shoppes” and “Superstores” throughout the southwestern United States, as well as its web presence that reaches the entire globe.
Why Did Fascinations Want to Track and Analyze Visitors?
Just before the internet bubble burst, advertisers were pushing each other out of the way to purchase banners, emails, and pretty much anything else to plaster their brand across the internet. Today, the crowds have begun forming at companies offering a more complete tracking solution for their marketing dollar. When money was coming in, no one worried about tracking it. Now that the market has shifted due to layoffs and shrinking budgets, marketers are scrambling to find ways to track the conversion of every dollar. By watching this shift and learning from everyone else's mistakes, we decided to start with integrating the proper tracking tools before beginning any marketing campaigns.
The Ecommstats Web Analytics Solution
One of the biggest advantages that Ecommstats had over others is revenue tracking. Even Google didn't offer this at the time. So I guess you could say Ecommstats was ahead of the game. We installed the tracking code and began our marketing campaigns. We soon discovered that some of the web publishers we were using were reporting over-exaggerated results. We were able to determine for ourselves who was selling "snake oil" and who was truly offering ROI.
Even though keywords may show a great click thru ratio, that doesn't necessarily mean they are producing revenue for you. We were able to determine which keywords were converting and which were just wastes of money. Ecommstats has saved tens of thousands of marketing dollars from going to waste.
Benefits of Using Ecommstats
Ecommstats truly offers an affordable way for marketers to track results. With its simple layout and filtering capabilities, Ecommstats makes it easy for creating reports and understanding how our marketing dollars are returning. Visitor behavior is another tracking need that Ecommstats is already on top of. It is nice to utilize a company that understands its customers and works to enhance their end-to-end system every day.
Final Words
I would recommend Ecommstats to anyone with common sense. It's affordable, it's easy to integrate, and it's more than end to end.
