CASE STUDY: FILA
Fila is a subsidiary of Sport Brands International (SBI) which controls directly or indirectly around 20 international companies which create, develop, produce and distribute sports apparel and footwear under the Fila, Ciesse and Enyce brands. SBI is a privately held company based in New York.
What Did Fila Need?
Fila was looking for a tool that could be used to measure site traffic from the banner ads they purchased on their US Open partners site. "Normally we receive ad statistics reports from the USTA after the event has ended, or after we request them during the tournament. Having access to realtime numbers makes us less dependant on our partners or the advertising agency to get us the data we need. We were able to get up to the minute information when we wanted it in real time."
The ecommStats Experience
When we asked Calvin Roberts, Web Production Specialist for Fila USA, what he had to say about his ecommStats experience his answer was not surprising. Most of our clients are delighted at how much information our service provides and how easy it is to implement. "Set up was a breeze and the information was priceless."
Benefits of Using ecommStats
"As soon as we turned it on we saw information about our visitors and traffic that we had never seen before. Sales tied to traffic, search terms, it was unbelievable the amount of data we got in return for such a small investment. Imagine being able to tell if you sold enough product to justify the expense of an ad campaign. Now imagine being able to use your own data that you collect versus data that a partner provides! Top it all off with knowing which visitors responded to which ads, what search terms they used to find you and how much they spent on your site - What more can you ask for?"
