Press Release
2003-08-05
Fila chooses ecommStats to measure advertising results during the US Open
Fila USA has chosen ecommStats Web Analytics to monitor, track and report on their website traffic leading up, during, and after their advertising campaign for the US Open. This will allow them to monitor the effectiveness of the campaign as well as compare the statistics to what their advertising partners are reporting.
About Fila
Fila is a subsidiary of Sport Brands International (SBI) which controls directly or indirectly around 20 international companies which create, develop, produce and distribute sports apparel and footwear under the Fila, Ciesse and Enyce brands. SBI is a privately held company based in New York.
