FEATURE: Navigation and Click Flows
With ecommStats, you can monitor the behaviour of your users and how the traverse through your site. This includes entry pages, exit pages, bounce pages, page counts and click paths. Using the information in the ecommStats navigation reports, you can use optimization techniques to help turn surfers into buyers.
ecommStats can track dynamic pages which is very important for shopping systems where one page is used for all of the products in the store. The information on the page is dynamic and changes by passing in an identifier that will display the appropriate product. With ecommStats you can track each and every one of these pages so you can see right down to which product your users are looking at the most.
Click Paths
Click paths show you in real-time what your visitors are doing and how they are navigating your site. You can see in real-time the Visitor Sessions for your visitors including what that visitor searched for, the Campaign, the referrer or search engine that they came from, and you can see if that visitor converted. From there you can then see each individual visitor's Click Path to see how they travelled through your site.
Session List with Click Path of a Sale Conversion
This report shows a sample of Visitor Sessions for a site and the Click Path
that the visitor took for a sale conversion.
Click Flows
Click Flows is an aggregate view of the Click Paths so that you can get birds eye view of where people are going on your site. This will show you how many people go from page X to page Y which is great for analyzing your sites effectiveness.
Another great feature of Click Flows is the ability to see directly on your site where your visitors are clicking to! Little bar graphs with percentages show you exactly where people click on your site. You can even click around your site and see the Click Flow for every page as you surf your site.
Click Flows directly on your site!
This is a sample screen shot of a Click Flow directly on the website.
Entry Pages
Entry pages are the pages that your users enter your site on. This can help you find the pages that are attracting the most attention and have people linking back to you or that are ranked high on the search engines and are good examples of search engine optimization.
Exit Pages
Exit pages are the reverse of entry pages. These are the pages that your users are leaving the site on, or put another way, the last pages that your users are viewing. A good exit page is the last page in your checkout process after the user has bought something or signed up for something. On the other hand, a not so good exit page is one that is pushing your traffic away.
Bounce Pages
Bounce pages are pages that a user enters on and exits on without going any deeper into your site. This means that the user came to your site and did not stay to look around. Knowing which pages are bouncing users is very important and the pages with a high bounce rate should be looked into and probably fixed.
Page Counts
This shows how many times a page was viewed in total and gives you some good insight into the most popular areas of your site.
